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Upcoming iOS 14 App Tracking Transparency Framework and Your Facebook Ads

Inventory Based Advertising with Facebook

Bosch Employs Search Optics’ Intelligent Retail Strategies

Search Optics Selected By Audi as a New Tier 3 Digital Solution Provider

Search Optics Selected to Optimize Digital Marketing for D21 Motors, CAOA Chery Dealer Network in Brazil

Digital Solution Spotlight: SEO

The World Cup Is Reshaping Global Digital Marketing

Search Optics Selected by Suzuki Vehicles of Brazil as a Partner for Integrated, Dealer-Aligned Digital Strategy

IGTV: What It Is and How It Can Help Your Business

Search Optics Appoints David Cox as North American President

Measuring What Matters to Increase ROI

Smart Targeting: Facebook/Cambridge Analytica Policy Changes May Affect Your Business

Hyundai Canada and Innocean Worldwide Launch Partnership

Search Optics Secures Private Equity Funding For Continued Worldwide Expansion

How Twitter's Character Increase Impacts Your Brand

Facebook Refocuses Newsfeed: What It Means For Your Brand

Kearys Automotive Revolutionizes Digital Marketing Strategy

Hyundai Galway Poises for Greater Growth, Partnering with Search Optics

Search Optics Selected to Elevate Marketing Strategy for N. Conlan & Sons

The Evolution of Email

Budgen Motors Appoints Search Optics to Lead Online Marketing Strategy

Search Optics Named Preferred Provider for New Mazda Co-Op Program

5 Minutes with Denis Fuster

7 Tips to Increase Your Social Media Following

Why Mobile-First Should be Your Strategy

Search Optics Announces Virtual Business Development Center to Optimize Auto Dealer Lead Management

Shaping the Future of Automotive MarTech - Interview with Eduardo Cortez

The Importance of Brand Safety

Dynamic Search and Re-marketing Paid Search Tactics

Your Digital Spring Cleaning

Coon Rapids Chrysler Grows ROI

MarTech Advisor Interview: Digital Expert Troy Smith

Smart Partnerships: Choose The Right Marketing Provider

Drive Web Traffic with Snapchat Snapcodes

Campbell Ford Shifts to Digital to Drive Results

Five Top Takeaways from NADA 2017

Spend less, get more with programmatic media

Avantage Ford Drives Brand Awareness

Dominion of Bedford Drives Traffic

Search Optics Repeats as Winner of the 2016 Google Channel Sales Mobile Champion Award of North America

Why Mobile-First Marketing Matters

10 Must-See Vehicles from the Detroit Auto Show

Honda dealer optimizes site to improve organic search results and drive traffic

Your New Year's Marketing Resolution

Courtesy Chevrolet Drives Holiday Sales

Optimize Your Paid Search Campaigns

Franchise Grows Brand Awareness

How Marketers Should Use Personalization Now That Facebook Has Set The Bar High

Measure What Matters to Maximize ROI

Strong Collaboration Between North York Chrysler and Search Optics Leads to Increased Results

How to Leverage Hyperlocal Through Programmatic Mobile Campaigns

Search Optics Announces Results from First Annual U.S. Automotive Digital Marketing Trends Survey

5 Essential Questions to ask Before Choosing a Digital Marketing Provider

Mobilize Your Business To Drive Holiday Sales

North York Chrysler Success Story

Black Friday Tip Sheet

Leverage Display and Video Advertising to Steal Market Share

North American OEM Drives High-Quality Leads with Digital Marketing partner, Search Optics

Search Optics Executive Selected to Discuss Mobile-first Strategies and Trends at J.D. Power Automotive Marketing Roundtable

Why leveraging hyperlocal can give you an edge over your competition

Westview Ford: Search Optics and Google Canada deliver maximum exposure to in marketing shoppers for Ford of Canada dealer

UPTRACS: Customizable measurement that delivers the right insights for your dealership

GMC Dealer Dominates the Competition with a Personalized and Fully Responsive Website

Drive Leads and Grow Awareness with a Localized Social Media Content Strategy

Drive Leads and Build Brand Equity with a Strategic Video Campaign

Measuring ROI of Digital Marketing in Automotive

Video Advertising

Queenston Automotive Used Car Superstore

Search Optics Leverages a Mobile-first Strategy For Brazil's Largest Auto Service Company

Search Optics Ramps Up Community Involvement

How to Hit the Microtarget - Article by Troy Smith in Auto Dealer Today

Search Optics Mobile Platform Featured in Canadian Auto World

Serving Traditional Ads in a Smarter Way

Westview Ford Success Story

Future of Mobile Advertising

Effective Keyword Bidding Drives Success

President and Founder of Search Optics, Troy Smith, Featured in Forbes

Are Dealers Doing Enough to Differentiate Themselves in the Digital World?

Search Optics Announces New Suite of Senior Executives as Part of 2016 Global Growth Strategy

Why programmatic should be your go-to tactic to drive awareness

Digital spending done right, not just more

Search Optics Hires VP of Global Enterprise Solutions

New Search Optics study shows how your digital marketing strategy measures up

Mobile First Infographic

Search Optics Announces New General Manager, Supporting a Stronger Focus on Canada

Search Optics Roars Into NADA with New Mobile-First Marketing Products and Accelerated Global Growth

Digital Marketing Innovation Comes to the U.K. Automotive Industry as Search Optics Crosses the Water

You Can't Close a Click

Why Data is Driving the Future of Digital Marketing

Search Optics Named Winner of Google’s Mobile Champion Award

Search Optics Leads Industry with Most Google Certifications

Automotive Technology at CES 2016

Mobile Marketing Trends of 2016

How to Prepare Your Online Presence for Holiday Shopping Season

Optimising Digital Spend for the Holidays

A Mobile Market

Christian Fuller Offers Insights on Multi-Channel Marketing at J.D. Power

Where's the Money?

Five Local Search Tips That Deliver Results For Any Business

Ford D3 Program News

Welcome to Blueprint

Key insights Shared by Search Optics' Christian Fuller at J.D. Power Automotive Roundtable

Why content marketing is an essential part of your SEO strategy

Working On The Business Versus In The Business: Realizing The Greatest Return On Brainpower

Use Consumers’ Superpowers For The Good of Your Dealership

Search Optics Promotes Eduardo Cortez to President of Latin American Business Amid Strong Regional Growth

How you can get more out of your attribution strategy

Increase brand queries—and dealer visits—with video

Search Optics Selected Metro Detroit's Best and Brightest Companies to Work For

Why mobile-first marketing matters more than ever [Infographic]

Generate more phone leads and better online reviews with a local search campaign

Search Optics Expands Global Presence Into Fifth Largest Automotive Market with New Office Opening in Brazil

ICYMI: The Keys to Great Natural Search Webinar (Video Replay)

Local Search and Reputation Management

Social Media Has Changed; So Should Your Strategy

Search Optics and The Greening Grow a Brighter – and Greener – Detroit

Google Incorporates Tweets into Mobile Search Results

Search Optics President Troy Smith Featured in

The Key Pairs of Characteristics for Great Organic Search

New Search Optics SEO and Content Marketing Packages Push Dealer Rankings Upward

Google's 'Mobilegeddon': Sink or Swim

Run for the Roses - 2nd Annual Wish Upon a Derby

Showrooming on Mobile Devices

Increasing organic, on-site, shopping traffic by optimizing keywords and engaging users

Shift to a Mobile-First Strategy to Stay Ahead

Google Selects Search Optics® as a Google AdWords Premier SMB Partner

Growing engagement and increasing SEO ranking by using quality content

Google Launches New “Callout” Ad Extensions

Improving awareness by effectively bidding on keywords

Seven Steps to an Influential Facebook Presence

A comprehensive social media strategy leads to higher engagement and greater reach.

The Top Three Digital Marketing Predictions in Automotive for 2015 at NADA

Search Optics® Reports Record Year in 2014

A Closer Look at Blueprint Platform™ by Search Optics®

How to Tailor Standard Display Ads to Meet Your Business Goals

Video provides a significant incremental lift to digital marketing campaigns.

Search Optics® ‘Share for a Cause’ Fundraiser Benefits Detroit-Area School Projects with More Than $10,000 Donated

Going local is the way to go for a stronger social campaign and higher engagements.

Search Optics® Recognized as a Top San Diego Workplace

Search Optics® Rolls Out New Mobile-Optimized Website Platform to Fuel Stronger Sales for Automotive Dealers Worldwide

Search Optics® Honored as a Top Workplace in the Detroit Metropolitan Area

Facebook Cracks Down on “Click-Baiting”; Promotes Native-Link Format

Search Optics® Launches Next-Generation Certified Pre-Owned Inventory Platform for Jaguar Land Rover North America

Search Optics’ JLR CPO Inventory Sites Featured in Automotive News

AdWords Website Call Conversions – A Leap Forward in Lead Attribution

Search Optics Spotlighted in Canadian Auto Dealer

The Importance of Tailoring Content for Mobile

Penguin, Panda, Hummingbird, and… Pigeon?!

Search Optics® Acquires DigiGo; Unites Two Visionary Forces in Automotive Internet Marketing

Search Optics Becomes First Certified Partner in Auto Audience Network

Testing out Google’s New Ad Extensions for 2014

Taking a Proactive Approach to Google’s Latest Penguin Update

Using Data Aggregators vs. Actively Managing Local Directory Listings

Developing an Integrated Marketing Strategy: Digital Display and Video

Avoiding Paralysis by Analysis: Making Good Decisions with Your Data

5 Facebook Mistakes Businesses Should Avoid

Paid Search Pays Off: The Many Benefits of Buying Your Brand Keywords

Testing Different Strategies to Optimize Your Display Campaigns

Understanding Competitive Metrics: 4 Components of Impression Share

How to Create Content Your Customers Will Want to Read

Understanding the Impact of Google’s Panda Update on SEO

Responsive Design: More Advantages for More Devices

Creating Cost-Effective Marketing Campaigns with Display Advertising

It’s Not Just About Keywords: Taking a User-Centric Approach to SEO

Don’t Overlook Bing Local

Search Optics Inks Partnership with Kayne Partners to Bolster Effective Digital Marketing Initiatives

Search Optics on Maximizing & Measuring Digital Marketing Efforts

Go Against the Grain of Brain Drain: Keeping Digital Marketing Human

Use Ad Extensions to Improve Your Google Ad Rank and Campaign Performance

A Can-Do Ad-itude: How Websites Always Advertise

Search Optics’ New Inventory Layout, Pacific, Improves User Interface

Online Video Advertising: A Cost-Effective Complement to Television Commercials

Building an Integrated Digital Marketing Strategy

The (Growing) Influence of Google+

Is Content Curation Helping or Hurting Your Website’s SEO?

Things to Be Aware of When Tackling Local Search

5 Essential Guidelines for Running AdWords Enhanced Campaigns

Social Media Recap: Grumpy Cat Does Not Sell Cars

Why Does Google Change Website Rankings Over Time?

Five Search Optics Stats Reports You Need to Know!

General Motors Names Search Optics a Turnkey Dealer Marketing Partner

California Auto Dealer Tech Firm Moving Big Office Into Ferndale

Search Optics Looks to Make Websites Pop

Search Optics Names Andrew Lovasz Vice President, Digital Media

2012 Digital Marketing Budgets Trend Upward

Search Optics’ Mobile Strategy Reaches Hottest Leads

Search Optics’ ReMarketing Strategy Boosts Lead Conversions

Boost Profits With Ultra-Targeted Paid Search Strategy

Top Buick/GMC Dealer Benefits From Search Optics Mobile Website Solution

Why Put Your Reputation At Risk With Uncontrolled Social Media?

Mobile Usage Report Shows Importance Of Mobile Marketing Strategy

Organic Search Engine Optimization And Effective Paid Search Pay Off

Social Signals: New Ranking Opportunities For Socially Active Dealers

Digital Perspectives for Automotive Dealers: Part 3

Digital Perspectives for Automotive Dealers: Part 2

Digital Perspectives for Automotive Dealers: Part 1

Search Optics® Adds David Shantz to Advisory Board

SEO Factors To Consider When Changing Domains

Search Optics Expands Operations into Ferndale, Michigan

Search Optics® Adds Joe Walker To Advisory Board

Search Optics® Adds Paul Katzka to Advisory Board

Search Optics Moves Headquarters to New San Diego Location

Search Optics Debuts Interactive Marketing Solutions At Digital Dealer

Snail Mail vs. Email: Which Do Customers Respond To?

Search Engine Optimization (SEO) Done Right

5 Internet Marketing New Year’s Resolutions to Try

Reasons For Automotive Dealers to Offer Leasing Specials

Google is Making Waves

Social Media Shakes Up Mainstream Media

SEO Techniques (and why Search Optics uses the good ones)

Reputation Management: Make Your Campaign More Effective

Great Ideas for Automotive Dealers Fall Specials

Search Optics Monthly Poll

Cash For Clunkers: The End Results for Automotive Dealers

The Newest Search Engine: Google Caffeine

New 2010 Car Models Hit the Lots of Automotive Dealers Everywhere

Search Optics Announces the Rollout of Mobile Websites

Good Website Trumps Good Salespeople

Automotive Dealers Participate in Cash For Clunkers

Automotive Dealers Can Take Advantage of DIY Mechanics Trends

Social Media: Tips for Tweets

Using Effective SEM For Your Auto Dealership

Cost Per Click is Irrelevant, Generate Leads Instead

Search Optics Clients Presence on Bing

Search Optics Offers Social Media Management

Increase Your SEO Budget For The Recession

Let Search Optics Manage Your Pay-Per-Click (PPC) Campaign

Email Marketing In The Recession

The Importance of Reputation Management For Your Auto Dealership

Search Optics Analytics Tips & Tricks – What You Need To Know

Internet Marketing Relevance – Partner With Search Optics

SEO and PPC: A Dynamic Duo

Automotive Retailers Need To Revisit Online Marketing Efforts

Meta Tags Still Matter to Search Engines

Profitable Internet Marketing for Automotive Retailers

For Optimal Internet Marketing Results : Measure, Measure, Measure

It All Started When Google Became A ‘Verb’



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