Finding new, effective ways to reach your customers and improve B2C engagement can be difficult, especially during the holiday season. In 2015, consumers spent $626.1 billion in the fourth quarter. This staggering number includes the $66 billion in sales that occurred on Black Friday, Small Business Saturday, and Cyber Monday. It can be tough for a business to stand out amongst their competition during this critical time. If you're an auto dealer, one of the most effective ways to cut through the holiday clutter is by taking advantage of all social media has to offer.
In 2015, consumers spent 5.6 hours each day with digital media; more than 50% of that occurred on a mobile device, proving the importance of a strong digital footprint. This is especially true when it comes to car buyers and parts and service customers. Some experts claim that up to ¾ of all car buyers would consider completing the entire car buying process online. Of course, just throwing up a Facebook page or tweeting out pictures of your inventory is not the best way to drive Black Friday car shoppers to your dealership. In fact, unfocused social media can actually do more harm than good. It is important to create content that inspires confidence and highlights the benefits of your goods and services. Adding another layer to this already complex situation, now retailers must take mobile or m-commerce into account. While it is currently only 11.6% of the e-commerce pie, m-commerce is predicted to take over 45% of the market by 2020. The bottom line is that finding a partner who can construct and implement a robust digital marketing strategy across all platforms and hardware is imperative, especially during the holiday months.
At Search Optics, we have over 18 years of experience, which means we've been crafting digital media strategies almost since the advent of on-line advertising. We take a mobile-first approach to digital marketing because we know that targeting those m-commerce customers is essential. We’ve seen our share of Black Fridays and watched Small Business Saturday and Cyber Monday grow into major retail events, and we know how to use social media to boost your sales and service visits during these critical days.