Google Incorporates Tweets into Mobile Search Results
Google has taken another step forward in providing users with relevant, timely information about what they are searching for. Starting Tuesday, May 19, 2015, Google began incorporating tweets into its search results on mobile devices, with plans to expand the feature to desktop searches in the near future.
The partnership's unique offering benefits both companies. For Twitter users, it's a great way to expand their following to a larger global network by adding value to conversations and topics that people are searching for on Google. And Google benefits by offering its users the most up-to-date information and connecting them to another rich resource.
What does this mean for your business? It's tough to say right now, but here is the main takeaway companies should pay attention to: Your local search, SEO, and social media efforts just became a bit more integrated. Not only has your Twitter account become a more valuable business tool by being able to reach potential customers searching for your products and services on Google, but the experience of those customers is also more visible. Where before a negative or glowing tweet about your brand might not have seen by anyone besides a few followers, Google's integration with Twitter lets users reach a much broader audience, which can be good or bad for your business.
To read the full announcement, head over to Google's Official Blog and let us know how you think this partnership will affect your SEO and Twitter account in the comments below.