Search Optics Hires VP of Global Enterprise Solutions

Former Ford Direct Executive Ryan Soffa Brings Decades of Automotive Experience To Search Optics’ Roster of Key New Hires in 2016.
SAN DIEGO, Calif., May 4, 2016 Search Optics®, a leading global digital marketing provider with specialized expertise in the automotive industry, today announced the hiring of Ryan Soffa as its new vice president of Global Enterprise Solutions. In his new role, Soffa will expand Search Optics’ global enterprise business by helping auto dealerships strengthen their retail business with customized digital marketing programs.

With more than 20 years of experience in the automotive industry, including the last 13 years with FordDirect, most recently as SVP of Product Strategy, Soffa brings to Search Optics a unique perspective on dealership and OEM relationships. During his time at FordDirect, Soffa oversaw its successful digital growth, expanding the team from one to hundreds of internal and external resources. Other key accomplishments during his career include:

Design and implementation of FordDirect’s product curriculum and development strategy, fueling $150M in revenue growth and a 300,000 unit increase in matched vehicle sales, all in less than three years, for Ford Motor Company.
Implementation of Ford Motor Company’s enterprise solution that provides websites, CRM, multi-channel marketing, digital advertising and social media and reputation management to over 3,200 dealerships.

“During his extensive experience in the automotive industry, Ryan has demonstrated a proficiency for growing businesses and increasing revenue through delivering quality service to clients,” said David Ponn, CEO of Search Optics Global. “His qualifications make him the perfect hire for Search Optics’ as we continue our rapid expansion in 2016.”

Soffa will be part of Search Optics’ international group, focusing on the company’s developing global opportunities. As part of this expansion, Search Optics recently announced new executive hires in the United Kingdom, Australia, Canada, and the potential for more than 100 new jobs in Ireland as part of a new office it opened in April.

A graduate of Northwood University in Michigan, Soffa has obtained through his years in the industry a deep understanding of both dealerships and OEMs, including an expansive knowledge of how to create value by integrating technology with real-world expertise. He believes this is a critical business philosophy for dealership growth.

“Today’s customers want global infrastructure and efficiencies. By its nature, the digital marketing business is a global one, and our customers are demanding digital acumen and technology in all countries they serve,” said Soffa. “Search Optics has a collaborative environment focused on international growth and is one of the last digital marketing companies that still focuses on the customer and solutions rather than valuations and consolidations. As a group of global digital marketing experts focused and working together to bring thoughtful integrated solutions to the world, it is my pleasure to join Search Optics to lend my expertise to the company and its clients.”

About Search Optics
Search Optics is a digital marketing company that specializes in custom, integrated solutions with an emphasis on return on investment. The company uses an uncommon blend of leading edge technology and human interaction to turn virtual traffic into measurable results. Search Optics, which was founded in 1998, has corporate offices in Argentina, Australia, Brazil, Canada, Chile, Ireland, Mexico, the United Kingdom and the United States. For more information, please visit You can follow Search Optics on Twitter, LinkedIn, and Facebook.


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