Drive more targeted leads to your business with our suite of fully customized solutions.
Through our combination of actively managed paid search, content-powered search engine optimization tactics, and a mobile-first, locally focused approach, we generate more traffic for your brand and deliver you better leads.
The most certified staff in the industry, ready to procure higher quality leads at a lower cost to you.
Managed paid search
Successful paid search isn’t just popular; it’s also relevant. With the most Google-certified staff in the industry and the highest call volume per dealer of any provider, Search Optics makes your investment worthwhile by leveraging state-of-the-art enterprise tools to quickly create, deploy, and edit ads that deliver real value to your brand. Instead of counting empty clicks, we measure results based on ROI – including cost-per-lead – and use the latest technology and bidding algorithms to drive those metrics.
- Most certified staff – We have the most Google-certified staff in the industry actively managing and optimizing your campaigns.
- Highest call volume – We have the highest phone call volume per dealer of any digital marketing services provider.
- Campaign-level call tracking – Receive actionable intelligence on each paid search campaign report, available 24/7.
- Latest search engine features – From site links to location extensions, we build your ads with the latest exclusive features.
- Enterprise technology – Search Optics uses enterprise tools to manage dealer campaigns and pay the lowest bid prices.
- Customized ads – Our team of experts write customized ads that meet the highest quality standards in the industry.
- Global search engine focus – In addition to optimizing your campaigns for Google, we distribute ads to Yahoo and Bing.
Content may be king, but we’ll help you claim the throne and rule the search engine results pages.
Search engine optimization
Better content means better results, and nowhere is this more evident than in organic search rankings. At Search Optics, we know that great SEO is all about great content, which is why we focus an immense amount of effort on creating customized, quality content that is relevant to your customers. In addition, we connect every action with actual performance — so you know exactly which tactics produce results. You’ll show up earlier and more often with great content that generates recurring value for your brand.
- Keywords strategy – Our staff of certified professionals research the right keywords to target and match with landing pages.
- Off-site content – We create dealer-specific content that addresses optimized keywords, which lives off-site and points back to you.
- On-site content – We build content that supports your keyword goals, including targeted landing pages each month.
- Sales matching – No other provider offers our ability to match your SEO leads to actual car registrations.
- Competitor tracking – We benchmark your performance against key competitors on Share of Voice, Ranking, and Local Ranking.
- Monthly in-depth strategy call – Our subject matter experts meet with you every month to evaluate your SEO performance.
- Non-Search Optics website optimizations – We work with all major providers to optimize your website for you.
- On-page optimizations – Search Optics audits your site monthly to identify and solve problems that will improve your SEO.
Point customers in the right direction — yours.
With 85% of your customers using local search before they even begin shopping, it is critical to monitor the growing number of online directories for outdated and false information. Using a mix of technology and manual processes, our team of professionals continually claim, audit, and update over fifty listings with updated and relevant content. Search Optics ensures your business will get noticed, reviewed, and located, thus generating you twenty percent more leads and phone calls on average.
- 50+ directories covered – We cover well over half of the local search world with listings including Google+, Yelp, and Yahoo.
- Duplicate removal – Our experts find and remove duplicate listings to ensure customers find you quickly and accurately.
- Monthly offers – Search Optics posts small text-based offers to your directories and actively pushes phone calls to your locations.
We identify immediate sales opportunities and drive these leads to your store with real buying intention.
MAP, or Marketing Automation Platform, analyzes your customer data as well as area sales activity and trends to design campaigns that engage in-market customers and prospects using e-mail, print, text messages, and online video. These leads are navigated to personalized URLs where they can download offers and interact in ways that reveal or nurture purchase intent. MAP is fully customizable and can be integrated with your website and digital marketing platform. We also track all interactions to measure and optimize your ROI.
- Follow-up and recovery – We ensure your customers stay on course after the initial point of sale with triggered communications.
- Loyalty and reward programs – MAP promotes customer loyalty and boosts retention rates with post-purchase opportunities.
- Service appointments – We maintain a consistent flow of communication with current customers with customized service campaigns.
- In-store solutions – These include service schedulers, appointment ledgers, technician dashboards, and inspection tools.
- Personalized URLs (PURLs) – Our technology creates PURLs that serve up customized content for every visitor to your website.
- Marketing intelligence – We shine a light on your business behind the balance sheet by tracking and reporting on a range of metrics.
Proven experience in delivering high-performing Google AdWords™ campaigns.
Google AdWords™ advertising service
Search Optics is proud to be a Google AdWords Premier SMB Partner (PSP), one of a handpicked group of strategic partners that meet Google’s most stringent eligibility and training requirements, including proven expertise and years of experience in delivering high-performing AdWords campaigns for small- and medium-sized businesses. We provide end-to-end customer service, guidance, and support to take the guesswork out of campaign development so you can focus on running your business.
Google and AdWords are trademarks of Google Inc. and are registered in the US.
Looking for a targeted source of leads for your business? We make it easy with our customized solutions.
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