Search Optics Named Preferred Provider for New Mazda North American Operations Co-Op Program
Search Optics®, a leading global digital marketing provider with expertise in automotive and other industries, today announced it was named a preferred provider for the Mazda Digital Certified Program (MDCP), launched on Sept. 1, 2017 by Mazda North American Operations (MNAO).
The MDCP program offers new opportunities for Mazda dealers to manage their online marketing efforts, with a goal of increasing qualified website visits, attracting more traffic to their showrooms and providing a consistent customer shopping experience to help drive sales.

Backed by a strong, collaborative business relationship with Mazda for nearly a decade – and an executive staff with more than 25 years of experience working with the Mazda brand – Search Optics is uniquely qualified to support Mazda dealers in achieving their business goals, according to David Ponn, CEO, Search Optics.

“At Search Optics, results always come first – and for MDCP, our priority will be to create customer demand and increase the flow of qualified traffic to Mazda dealer websites and dealership locations,” said Ponn. “As a Mazda preferred provider, our qualifications are second to none and include unparalleled experience with the Mazda brand, an innovative mix of integrated technology, and a staff that has earned the automotive digital marketing industry’s highest number of Google certifications.”

As one of Mazda’s original preferred co-op program providers, Search Optics has supported Mazda through the years with the development and implementation of dealer group websites, generating valuable online traffic to bring buyers into showrooms, and other individual dealership initiatives. In addition, Search Optics has worked directly with Google and the Mazda Western Region to implement a market-wide paid search initiative that resulted in Mazda dealers dominating the Google search pages, while also quadrupling campaign click-through-rates.

Also noteworthy are the Google accolades that Search Optics has earned for its mobile-first marketing expertise. It was named winner of the 2016 and 2015 Google Channel Sales Mobile Champion Award, which is presented each year to the company that generates the highest levels of real-world results across a number of quality metrics, as determined by Google.

“In supporting Mazda and its dealers as an independent digital marketing agency, Search Optics has always steered clear of cookie-cutter digital marketing solutions,” said Ponn. “Instead, we’ve focused on customized approaches that drive stronger results and improve sales. We’re very excited to continue our tradition of success with Mazda as a preferred provider, and we congratulate them on the launch of the new program.”

Search Optics is a leader in global digital marketing that specializes in custom, integrated solutions with an emphasis on outstanding measurable results. The company uses an uncommon blend of class-leading technology backed by real people. Founded in 1998, Search Optics has offices in the North America, APAC, EMEA and LATAM regions.


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