San Diego, California, September 13, 2019 – Search Optics® is proud to be one of 6 vendors appointed to the all-new Audi Tier 3 Digital advertising program in the US. This is a unique program because the digital marketing provider has a direct relationship with the OEM, with no third-party intermediary. This allows a greater opportunity for efficient data integration and brand strategy.
Working with Audi this way fits perfectly with Search Optics intelligent retail business model, providing seamless integration of brand assets to Audi’s digital marketing campaigns. Using an Omni-Channel approach, lower-funnel leads are balanced with building the sales pipeline. Customers are targeted using Paid Search, Display Advertising, Paid Social and Video and CTV. Search Optics currently manages digital marketing for approximately 300 Audi dealers.