Measure Campaign Performance to Increase ROI
Track and analyze key business metrics and campaign efforts to optimize marketing investments.
Measure What MattersTM
Search Optics is the exclusive provider of UPTRACS to the automotive industry. UPTRACS is a reporting platform that measures the effectiveness of each marketing dollar you spend and helps you to optimize your entire campaign – not only by tracking every response to your online marketing efforts but by also calculating your offline conversion rates and cost-per-lead – all in real-time. This information gives you the confidence to make critical decisions about how to adjust your digital strategy for maximum returns.
- Real-time measurements – UPTRACS monitors your campaigns and provides performance reporting 24/7
- User-friendly dashboards – Our platform generates reports that are intuitive, easy to read, and actionable
- Built-in call log – This feature comes standard, with optional recording functionality to keep track of prospects
- Conversion data – Using UPTRACS, you can calculate offline conversion rates for phone calls, e-mails, and forms
- Customizable – Our proprietary technology allows for customized KPI implementation and tracking
- Accessible – Responsive reports can be accessed anywhere anytime from any device, including mobile
Tired of wasting money on marketing with no proof of return? Eliminate the guesswork with our solutions.
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