White papers

Browse our white papers to get a thorough understanding of digital marketing issues, including everything from SEO to responsive web design.

A Mobile-First Approach to Digital Marketing

For digital marketers, it's clear that smartphones and other mobile devices are playing an increasingly central role in the purchase path for shoppers. Instead of merely supplementing larger screens, mobile devices have become a primary means of accessing online content — especially for teens and young adults. Today, consumers ages 16–44 rely on mobile devices for product and brand research more than any other medium.