Showrooming on Mobile Devices
“Mobile has never been more important to the automotive industry. Recent research shows that 63 percent of car shoppers engage in “showrooming” – examining merchandise online via mobile while physically shopping an auto lot. Of the mobile content sought out by these shoppers, 51 percent pertains to price, payments and offers, and 29 percent is inventory information. These numbers indicate that large numbers of customers are relying on mobile not just for preliminary research, but also as they make final decisions about what to purchase and where.”
Read the complete article at Momentology.