Deliver a Consistent and User-Friendly, Website Experience Across All Devices


Optimize website performance to improve the user experience with a personalized and fully-responsive platform.

Blueprint Platform® by Search Optics

Truly responsive website solution built for mobile performance.

Blueprint keeps you ahead of the curve and ahead of the competition by putting you in front of your customers with the right information at the right size screen – all in real time. From the latest sales offers to vehicle detail pages, our industry-leading solution optimizes your website quickly and efficiently across every device. In fact, it’s fast-loading inventory module already powers many major OEMs. Blueprint is developed for both mobile and desktop SEO, so you’ll always show up, no matter where your customers may go. Say goodbye to the days of missed opportunities and lost sales. Say hello to performance. Say hello to Blueprint.

Enhance Website Performance

Access and Edit Your Website, Anytime from Any Device

  • Increased conversion rates
  • Lower operating cost
  • Enhanced user experience
  • Edit content from any device
  • Fast-loading inventory module
  • More sales opportunities
  • Improved mobile SEO
  • Personalized designs
  • Scheduled and real-time updates
  • Easy-to-use content management system

On average, dealers who switch to Blueprint see the following results:

  • 101% increase in organic mobile traffic
  • 48% increase in organic mobile average session duration
  • 21% decrease (improvement) in organic mobile bounce rate

Vehicle Inventory Module

Experience the power and speed of Blueprint's inventory module

Features include:
  • Powered by Elasticsearch, inventory feed data is indexed and supports bandwidth for several simultaneous queries
  • Speed and reliable search results are returned accurately and quickly
  • Efficient user interface means fewer steps to find the right vehicle
  • Our responsive system has a robust mobile functionality with several forms, templates and tools

With Blueprint, instead of a watered-down, clunky "mobile" site, your customers get the same dynamic experience out on the road as they would on a desktop. That means more shopping actions and more buying power for them, and more conversions for you.
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Content Management System

Easily Manage Your Content On-the-Go

Blueprint’s performance on mobile devices extends well beyond end users:

  • Incredibly intuitive to make updating your website on the go a breeze
  • With flexibility and functionality, commonly used areas are easily accessible and multiple editing tools are at your convenience
  • All-in-one platform eliminating the need to manage multiple portals
  • Completely customizable so you can fine-tune specials and forms to your unique needs with just a few clicks
  • Version control allows you to toggle between revisions or revert back to previously saved versions of content quickly

With Blueprint’s content management system, you’ll reach your customers with the information they need – from the latest specials and events, to current hours of operation, even when you’re on the move. And not only does Blueprint’s CMS work on all devices for all departments, it works across all automotive tiers. Put simply, it just works.

Your customers are mobile. Your competition isn’t – yet. Let us help you beat them to the touch.

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