Measure Campaign Performance to Increase ROI


Track and analyze key business metrics and campaign efforts to optimize marketing investments.

UPTRACS®

Measure What MattersTM

Search Optics is the exclusive provider of UPTRACS to the automotive industry. UPTRACS is a reporting platform that measures the effectiveness of each marketing dollar you spend and helps you to optimize your entire campaign – not only by tracking every response to your online marketing efforts but by also calculating your offline conversion rates and cost-per-lead – all in real-time. This information gives you the confidence to make critical decisions about how to adjust your digital strategy for maximum returns.

Features include:

  • Real-time measurements – UPTRACS monitors your campaigns and provides performance reporting 24/7
  • User-friendly dashboards – Our platform generates reports that are intuitive, easy to read, and actionable
  • Built-in call log – This feature comes standard, with optional recording functionality to keep track of prospects
  • Conversion data – Using UPTRACS, you can calculate offline conversion rates for phone calls, e-mails, and forms
  • Customizable – Our proprietary technology allows for customized KPI implementation and tracking
  • Accessible – Responsive reports can be accessed anywhere anytime from any device, including mobile

Tired of wasting money on marketing with no proof of return? Eliminate the guesswork with our solutions.

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