Rapidly growing numbers of consumers now rely on mobile as a primary means of obtaining the information they want to make important shopping decisions. Car buyers in particular need a reliable way to access critical product and pricing information any time they need it, and dealers that fail to provide a fully immersive mobile experience risk losing business to a competitor. Dealers can better engage their customers by taking a mobile-first approach to digital marketing that leverages a responsive website design and high quality, relevant content.
