Increase sales by using marketing tactics specifically designed for fixed operations.

Fixed operations can be the most profitable area of a business, but too often it is simply treated as an afterthought. Search Optics has created solutions that boost your brand’s greatest source of recurring revenue.

Deliver personalized, actionable customer experiences – automatically.


Harness the power of marketing automation without doing the heavy lifting. MAP uses the data and history you’ve gathered over time with each of your customers, so you can easily identify the optimal message that speaks to their point in the purchase lifecycle. Send highly customized e-mail and direct mail campaigns to match your monthly goals, as well as plan for future promotions and initiatives. MAP blends the capabilities of marketing automation with a human factor to determine the best upsell strategies and referral opportunities to encourage customer loyalty from the first purchase through auto services and future sales.

What makes MAP the best choice for you?

  • Attract new customers – Our partnership with industry-leading data sources not only makes it easier to optimize campaigns to specific areas of your market, but also to identify highly motivated individuals for conquest campaigns.
  • Flexible, automated campaigns – Experiences at all areas of your operations (sales, service, parts) can be used whenever you need.
  • Automated campaigns – Generate campaigns for fixed ops as well as sales and brand awareness.
  • Personalized URLs (PURLs) – Serve up customized offers and dealer-specific content that encourage shopping actions and increase your ROI.
  • Campaign integration – By combining the same campaign strategies and customers into programmatic media, search, and social efforts, you’ll have a clear picture of the full reach of your digital marketing, without losing the ability to see activity from specific channels.
  • Marketing automation – Let your MAP strategy team do the work by creating the experiences you want, when you want. We’ll craft your message, ensure the right customers are included, and activate at your preferred time, thus allowing you to focus on running your business.

Your operations may be fixed, but your revenue doesn't have to stop growing. We can show you the way.

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