Search Optics on Maximizing & Measuring Digital Marketing Efforts
Christian Fuller, Executive VP of Search Optics, was recently interviewed by Auto Remarketing, the leading publication for the used car and remarketing industry. He relayed his experiences of how the digital marketing industry has evolved since the turn of the millennium and explained how Search Optics is rising to meet the new challenges dealers are facing in this changing landscape. Fuller also described some of the tools the company has developed to measure results:
“As the years have gone on, we’ve come up with some very unique, proprietary technology to track individuals as they get onto a site and then measure that conversion rate to a phone call or email,” Fuller shared. “And then cleanly and easily report it back to the dealer, so again, they know at a glance or any point, exactly what they’re getting for marketing dollars spent.”
Read the complete article on AutoRemarketing.com.
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