LEADING AUTOMOTIVE DIGITAL MARKETER AIMS TO INCREASE CONLANS' SALES AND CONVERSIONS, AND IMPROVE DIGITAL CUSTOMER EXPERIENCE WITH OPTIMIZED WEBSITE DESIGN
Dublin, Ireland, 31st OCTOBER, 2017 – Progressively-thinking motor dealership group, N. Conlan & Sons, has partnered with Search Optics® to revitalise its digital transformation. Taking advantage of Search Optics’ latest proven technology and expertise, including innovative and optimized website design, the dealership hopes to increase sales and conversions, as well as improve digital customer experience across its four sites.
Search Optics will be re-designing Conlans’ websites using its Blueprint Platform®, a truly-responsive website solution built for optimal mobile performance. The industry-leading solution not only enhances user-experience, it enables Conlans to perform proactive, self-service modifications to their website from anywhere on any device. Additionally, it is equipped with Search Optics' proprietary analytics platform, UPTRACS®, featuring a live dashboard with customized reporting that generates easy-to-understand visual reports to measure key performance indicators and monitor online traffic.
According to David Ponn, CEO of Search Optics, “Using the Blueprint Platform, Conlans will reach new customers, quickly and easily informing them of the latest stock, promotions and company news. In addition, Search Optics will support Conlans’ marketing services, ensuring that its existing dynamic content is smoothly integrated and publicized across multiple digital marketing platforms. We’re very excited to work with them to optimise their business performance.”
As a full-service digital marketing solutions provider, Search Optics has a strong track record for helping dealer groups worldwide increase their website traffic and enhance sales and lead conversions. Its expertise will be used in the new partnership to provide Conlans with flexible and value for money digital services as well as offer an engaging user interface and better user experience.
Brand Manager of the Conlan’s Group, Nicky Conlan, has helped build the business to include numerous dealerships offering five brands - BMW, Mini, Jaguar, LandRover and Peugeot.
“We have been serving motorists for over 50 years; however, our websites have not historically kept up with our growth on the high street, and that certainly does not reflect our modern family brand. We want our customers to trust that they have the correct information and tools to make an informed decision when buying a car. The website redevelopment, as well as its ability to be easily accessed from any device, is crucial to reaching new customers and properly engaging with them.”
Search Optics has earned numerous awards for its expertise in mobile-first marketing and has more than 3,000 automotive dealer customers across the globe.
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