Search Optics Announces New General Manager, Supporting a Stronger Focus on Canada

New Search Optics Canada GM will Lead OEM Customer Relationships and Office Expansion

TORONTO – March 30, 2016 – Search Optics, a leading global digital marketing provider with specialized expertise in the automotive industry, today announced Randy Price as General Manager of Search Optics Canada as part of its efforts to expand regional offices for even better service to customers.

Price comes to Search Optics as a highly successful sales and marketing executive who has held multiple senior leadership roles during his career. He has more than 15 years in senior sales, business development and marketing experience with major OEMs including Acura, Audi, BMW, Chrysler, Ford, GM, Honda, Jaguar, Land Rover, Kia, Mitsubishi, Nissan, Volkswagen and Volvo. Price also holds an Honours Bachelor of Commerce from the Odette School of Business in Windsor, Ontario and a diploma in automotive marketing business management from the Automotive Business School of Canada.

“As Search Optics expands, we understand the importance of supporting the nuances of each region,” said Christian Fuller, chief relationship officer. “With his deep background in sales and customer satisfaction, Randy’s leadership comes at a crucial time for the company and our customers. His wealth of knowledge and experience will be a great asset to our customers for leveraging their digital marketing efforts to the best of their potential.”
The appointment of Price to general manager aligns with Search Optics’ continued strategy for global expansion. Price joins David James, managing director for Search Optics U.K., as well as many other executive hires as part of Search Optics’ growth over the past several years. Price will work with Search Optics’ Canadian clients, such as Ford of Canada, by delivering digital marketing strategies and products that generate higher quality leads and improve sales. Price will also be responsible for further building out Search Optics’ Canadian customer base and providing for new efficiencies that benefit clients.

“With record car sales in 2015, this market is a key growth opportunity for our rapidly expanding global brand,” said Price. “Our global focus with localized talent ensures a culturally sensitive approach to clients in each of our markets. As I have done with other brands in my career, I look forward to building out the team nationally while effectively positioning Search Optics as the number one choice for OEMs, dealer groups and owner/operator dealerships in Canada.”

With more than 1,100 Google-certified staff – the most in its industry – Search Optics won the Google Premier SMB Partner Mobile Champion Award in North America, proving its extensive expertise and capability for providing tangible results through practical tactics that bring in fresh sales leads.

About Search Optics

Search Optics is a digital marketing company that specializes in custom, integrated solutions with an emphasis on return on investment. The company uses an uncommon blend of leading edge technology and human interaction to turn virtual traffic into measurable results. Search Optics, which was founded in 1998, has corporate offices in Australia, Brazil, Canada, Chile, Ireland, Mexico, the United Kingdom and the United States. For more information, please visit You can follow Search Optics on Twitter, LinkedIn, G+ and Facebook.


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