Solution Spotlight: SEO

Search Engine Optimization, or SEO, is a major area of focus when it comes to online visibility from a web search. Unlike with most digital marketing solutions, results can't be bought. Instead, ranking is earned based on content relevance to a user's search terms.

There are two primary factors to consider when employing an SEO strategy: Quality and Quantity. A successful SEO campaign results in a high volume of website visitors that are searching for what you have to offer. To accomplish this, we've put together a few key tips to optimize your website.

Use Focused Keywords Throughout Your Website
From product descriptions to blog posts, image names to URLs, words are everything when it comes to SEO. Throughout your entire site, utilize keywords that are relevant to how your customers engage with your products and services. Consider what words or phrases shoppers might type into the search bar to find a business such as yours and use them. Pay special attention to website title tags and page headers, and don't overdo it - using excessive key words will cause some search engines to flag your page as spam.

Create Content Your Customers Want To Read
Content that provides value to the reader is more likely to actually be read and shared. It should focus on the audience that your business is targeting and provide information they can use. If you operate a car dealership, consider blog posts about new vehicle releases, video tours/test drives of inventory, and car feature comparisons.

Link Social Media Channels To Your Website
Linking your business' social media profiles, like Google+, Facebook, and Instagram, can help boost search results as your content is shared. Additionally, these channels give you a place to build and reach an audience, which can be a major asset to your overall digital marketing strategy.

Use Your Content As A Resource
Now that you've got great, relevant content, use it throughout your site. Linking back to your own pages provide boosts traffic for you and provides a resource to your customers. We recommend setting up your links so that they open a new tab in the reader's browser so that they can keep the current content open as well.

Make Your URLs Friendly
When creating new pages within your site, apply search-engine-friendly names with clear, simple key words. For example, is more familiar and recognisable than

Stay Relevant
With the flood of content users gets on a daily basis, the most important advice we can offer when it comes to SEO, is to keep your content relevant and fresh. Updating regularly gives your audience a reason to come back to your site, increases key words in your content, and creates more opportunity for your business.

With these tips, your SEO strategy will have a strong foundation. If you have questions, or would like a consultation with one of our SEO experts, give us a call!

Ready to take your digital marketing strategy up a notch? Search Optics specializes in global digital marketing strategies for the automotive industry. From dynamic retargeting to conquesting and more, we take advantage of each channel to ensure you see the best results.


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