An officer at some of the largest and most prestigious advertising agencies in the world, Paul started his career at Young & Rubicam. He progressed to DDB-Needham and was recently President of DentsuNext, a North American Division of Dentsu, Japan. Along the way, Paul authored Automotive Reference Books, published by Random House, and has appeared in the media helping consumers make educated automotive decisions. Paul's role at Search Optics is to champion an integrated approach, ensuring that all opportunities and elements available to clients are considered and coordinated as part of the bigger plan. Paul holds a BA in economics from Emory University and an MBA from Emory/Hofstra University. He resides in Los Angeles.