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F.A.Q.

Q

When I search for my business online, why can't I find my website?

A

There are over 8 billion pages on the internet, without any index. In order to make your website visible, there are a number of ways to increase your presence. Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are ways to increase the likelihood of your website appearing in searches on Google, Yahoo! & MSN.

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Q

What is Search Engine Optimization (SEO)?

A

Search Engine Optimization (SEO) is the process of making your website popular amongst the search engine results. When people click on your website in the natural search results, it is FREE.

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Q

What is Search Engine Marketing (SEM)?

A

Search Engine Marketing (SEM) is a broad category of ways to advertise your business online. Pay-Per-Click (PPC) advertising is an efficient way of helping your website appear in relevant searches, higher in the results than the organic listings. PPC is a laser targeted way of being visible in a local market, when people search for your business' products and services. Video ads & Banner ads are also common forms of impression based internet marketing, also classified as SEM.

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Q

Do I need to do both SEO and SEM to ensure my website appears?

A

It depends on your business and the competition in your market. Statistics say if you are visible in both, you increase your chance of being selected by almost 30%

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Q

How does Search Optics, Inc. know if my internet campaign is effective?

A

We developed a proprietary tracking system called UPTRACS that allows us to track inbound phone calls & emails into your business as a result of your online campaign. We track your campaign all month to ensure phone calls and emails are being generated. We know what terms are bringing in the most traffic and base our goals on maximizing these opportunities.

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Q

Does Search Optics work with non-automotive clients?

A

Yes. We work with many different types of businesses. Home improvement, Solar, Construction, Medical, Ecommerce, Legal, Technology & Corporate Training.

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Q

Would you consider Search Optics, Inc. as a technology company?

A

No. We are a marketing company that utilizes technology.

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Q

Is Search Optics, Inc. a website company?

A

No. We are an interactive marketing agency. A lead-generating website is a vital tool needed to compete for your customers in today's business world. We specialize in building search engine friendly websites that allow our clients to generate quality inbound phone calls & emails. We call this type of site a lead generation website, for obvious reasons.

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Q

Would you classify Search Optics, Inc. as the advertising agency of the future?

A

Yes. As more and more people search online before making purchasing decisions, we are seeing a shift in traditional media to online media. We strive to be the one-stop-shop for all of our clients.

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Q

Can we afford to market our business online?

A

We answer this question with another question. What is your current advertising budget? Typically at least 20% of your current advertising budget should be devoted to online marketing.

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Q

Is Search Optics, Inc. my future interactive marketing partner?

A

Give us a call. We are happy to assess your current strategy and determine if we can help drive more qualified prospects to your website.

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