How we measure up to the competition

Here's our difference: we start with class-leading marketing technology. Then back that expertise with actual human beings. Professionals in every category who take the call and show up in person to create a customized solution. People who have put us on the recommend list for global Fortune 500 companies. Looking for results you can take to the meeting and the bank? We're ready...

We're creating industry benchmarks.

Search Optics automotive dealership websites achieved remarkable benchmarks within the industry in 2012, as reported by the Online Shopper Trend Report from Dataium.

In January, our sites had a clear 10% "shopper" advantage.
In May, that grew to a 21% advantage.
Our sites continued to maintain an advantage through the last reported month of July, 2012.

Moving to the eLead category:

Search Optics dealership sites posted an 18% advantage in January, 2012.
In May, they grew to a 22% advantage, and maintained a lead through July.

Check results yourself at dataium.com. Better yet, we'd love the chance to discuss them with you personally, and brainstorm over how our expertise could impact your own business.

California Pizza Kitchen Case Study

We were thrilled to introduce our tracking technology to the Fast Casual Restaurant market. California Pizza Kitchen asked us to devise a promotional plan that would track customer contact and purchase. During the first month, conversion rates (customers who shopped the promotion online, then came to a physical store to purchase from the menu) increased week by week. Final result: a full 27% of visitors to the promotional site actively downloaded the offer; we planned it, tracked it and gave CPK the good news.

Why Keyes Audi became #1

In 2009, Keyes Audi asked us to evaluate their search engine marketing investment, and look for new efficiencies through SEO and SEM analysis. Our program was designed and implemented that same year.

We like to let the numbers do the talking, so here are the results.

Keyes' 2009 per-vehicle marketing expense dropped 40%. Their overall monthly advertising expense was lowered 29%. The best news of all was that vehicle sales increased 25% during this same period. In fact, after implementing the Search Optics program, Keyes Audi was named the #1 Audi Dealer in the US in 2009, 2010, and 2011.

There's a good reason why Search Optics has made more clients #1 brand performers. We're ready to do the same for you.

The Hyundai two-month test

The good people at Keyes also approached Search Optics in 2011 and asked that we evaluate the marketing program for their Hyundai business, including redefining SEO models, listing services and mobile marketing capabilities. Search Optics created a 60-day program, and put it to the test.

During the two program months (April and May, 2011) the Hyundai store realized a 174% increase in visitors to their web site. Pay-per-click calls were up 24%, while calls tracked to Search Engine Optimization efforts were up 57%. Map listing calls were up 13%. Off-line conversion rates (online-shoppers who ended up visiting the store) were up 26.9%. Overall, new car sales were increased by 10%, and used car sales were up 52%. What could a two-month test do for your bottom line?

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