David graduated from Rutgers University with a taste for finding the best and building on it. His experiences as a senior level executive and business strategist include positions in general management and strategic planning for Dow 30 and Fortune 500 companies, as well as at a variety of privately held businesses. His passions grew into areas of expertise, which include organizational development and change management. David joined Search Optics several years ago and is enjoying the ultimate opportunity to make the best even better. He manages the development and implementation of programs designed to take full advantage of a comprehensive digital marketing approach, and he brings his broad base of experiences to bear on that mission. David and his family live in the San Diego area.