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Search Optics Inc., a leader in providing fully integrated digital marketing solutions specializing in the automotive industry, announced the addition of Paul Katzka to the Search Optics Advisory Board. The Search Optics Advisory Board was established to provide the company with strategic guidance and direction as it continues its rapid expansion in the automotive digital marketing space.

Katzka has been an officer at some of the largest and most prestigious advertising agencies in the world. He started his career at Young & Rubicam, progressed to DDB-Needham, and recently was President of DentsuNext, a North American Division of Dentsu, Japan.

"Paul Katzka brings an extensive background in Automotive Advertising to Search Optics," said David Ponn, Search Optics' Chief Executive Officer. "His experience will be instrumental in providing guidance and leadership for our board".

Katzka has authored Automotive Reference Books published by Random House and has appeared in the media helping consumers make intelligent automotive decisions. He holds a B.A. in Economics from Emory University and a M.B.A. from Emory University/Hofstra University.

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Search Optics Inc., a leader in providing fully integrated interactive marketing solutions for the automotive industry, announced its new headquarters in the UTC area of San Diego.

Search Optics' move to a new class A office space in the UTC area came about as a result of its rapid growth combined with a clear need for additional office space. The company's new corporate office is located in the Sunroad Corporate Centre, which offers easy access to Interstate 805 and Interstate 5, as well as a wide range of amenities for employees.

"We doubled our number of employees over the last year and are still in a hiring mode," said David Ponn, Search Optics' Chief Executive Officer. "We ran out of room at our previous location, and needed a facility that could accommodate our people and our continued growth."

The company's new offices are located at 4445 Eastgate Mall Suite 320 San Diego, CA 92121.

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Search Optics Inc., a leader in providing fully integrated interactive marketing solutions for the automotive industry, announced that Cristina Foster has joined the company as Midwest Regional Sales Director.

Based in Detroit, Cristina brings more than 20 years of automotive experience to Search Optics. Most recently Foster comes to Search Optics from R.L. Polk & Co. where she was responsible for initiatives at Nissan, VW, and Ford. At Polk, Cristina and her team helped customers use Polk data to measure global and regional sales volumes, marketing campaigns, and loyalty, which resulted in the highest customer satisfaction scores for an OEM. She has also held several sales management roles at Sun Microsystems where she helped customers to leverage the internet into their businesses.

"Cristina's background and experience in the automotive industry are great assets to the sales team and the Midwest market" said Christian Fuller, Search Optics Executive Vice President of Sales. "Search Optics is dedicated to helping our customers achieve success and Cristina will be a great resource for our clients."

Cristina holds a bachelors degree from Michigan State University and is currently working on a MBA at Wayne State University.

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Search Optics Inc., a leader in providing fully integrated interactive marketing solutions for the automotive industry, today announced that marketing veteran Meg Davis has joined the company as Vice President of Marketing at the corporate offices in San Diego.

Davis brings to Search Optics more than fifteen years of experience developing and implementing successful marketing programs for automotive and technology organizations. In this role, she will be responsible for leading all marketing and communications functions for the company.

"Search Optics is focused on delivering an innovative single source solution to meet the interactive marketing needs of the automotive industry," said David Ponn, Search Optics' Chief Executive Officer. "Meg has a proven track record of creating and executing marketing strategies that will help us grow our business and meet the needs of our customers."

Previously Davis was Director of Product Marketing at DefenseWeb Technologies and has held marketing and product management leadership positions at QAD, Websense and QUALCOMM Inc. Davis also has extensive automotive industry experience. In the nineties she held several positions at PACCAR Inc, including marketing leadership roles at PACCAR Leasing and Kenworth Truck Company where she worked closely with the dealer network to support sales and marketing initiatives.

She holds an undergraduate degree from UC Berkeley, and a MBA from the University of San Francisco.

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Search Optics Inc., a leader in providing fully integrated interactive marketing solutions for the automotive dealer, will showcase the latest releases of its Mobile Website and Social Media platforms at the 8th annual Digital Dealer Conference in Orlando, FL.

Digital Dealer is one of the largest Internet technology related conferences and expositions in the country that is directed towards the Automotive Industry. Last year's conference saw 540 dealership attendees and featured over 46 exhibitors in over 60 booths spaces. This year's event in Orlando will be no different, as there are expected to be over 60 exhibitors and 500-600 dealership attendees.

"Since 1998 Search Optics has been partnering with automotive dealerships to provide custom solutions in online digital web-marketing." said Troy Smith, Search Optics President. "The latest releases of the Search Optics Mobile Website and Social Media and Reputation Management solutions are important tools for dealers to manage and grow their businesses online."

The newest release of the Search Optics Mobile Website platform allows dealers to have instant connectivity with customers. Customers can utilize Mobile Websites anytime and anywhere to view inventory, research vehicles, and gain immediate access to directions, maps and hours. Search Optics mobile device recognition software provides rapid load times across over 5,000 mobile devices currently in use around the world. Search Optics provides dealers with detailed information including a breakdown of vehicles sent to phones, and monthly reporting of usage statistics.

With Search Optics new Social Media Reputation Management (SMRM) package, dealers can take advantage of popular social media platforms including Facebook, Twitter, and YouTube to fill the Search Engines with positive and relevant results for their dealership, and build an online community of loyal customers. Search Optics Social Media allows dealers to showcase specials and incentives and provide their fans and followers with up to date information. With SMRM, Search Optics can help dealers stay on top of the Internet buzz on their brand name, build loyalty, and stay connected with customers.

Visit Search Optics at Booth #910 for a chance to win a free website with mobile for one year or an Apple iPad™! To coincide with the release of the new Mobile Website platform, Search Optics will offer one lucky dealer a free Virtual Showroom along with a Mobile Website for one year. There will also be an opportunity to win a new iPad device with Wi-Fi and a 64GB flash drive. Search Optics will have the Wii™ Tennis game playing all day to represent just how much they "serve" their clients on a face to face level. Stop by the Search Optics booth to register for the Virtual Showroom and Mobile Website or the iPad giveaway, play some Wii Tennis, and learn how Search Optics can enhance your online presence.

For more information about the 8th Digital Dealer Conference please visit www.digitaldealerconference.com

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