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Social Media Coordinator

Ferndale (Detroit) MI

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Position description

"Smarter Solutions – Better Results" summarizes the philosophy of Search Optics. This phrase defines what we strive to provide every day, the action and approach of all our team members, and the impression we wish to leave with our business partners.

Search Optics is a rapidly growing Internet marketing company and we are seeking a Social Media Coordinator. Search Optics is an employee-friendly company offering excellent health, dental and vision benefits, PTO, matching 401k and life insurance. Please visit our website at

The Social Media Coordinator will be responsible for a large, and growing number of client accounts, across a large, and growing number of digital communications channels. This is a highly dynamic position, with rarely a static day. The Social Media Coordinator will be responsible for maintaining existing client accounts across a number of existing brands, and scopes.

The coordinator will work directly with the rest of the social media and reputation monitoring team, and a large emphasis will be placed on individuals that can demonstrate a high level of innovative concepts and executions in a team setting.

Position duties

-Monitor and engage in numerous conversations happening in real time, in multiple regions across the USA and Canada, across multiple automotive brands.

-Coordinate social media campaigns with other marketing initiatives, such as Dealer Promotions, Giveaways, local brand activations, OEM campaigns, local events, and other special events

-Quantification of Social ROI, or the return on investment, in leads, conversations, engagement, and real dollars, on behalf of our dealerships & regional marketing associations

-Oversee the creation of compelling and effective creative and content

-Test creative & content effectiveness on an ongoing basis to optimize performance

-Work closely with Sales, Operations and Digital Media teams to define content strategy and track the performance and effectiveness of campaigns

-Work to develop innovative strategies to multiply tangible leads and engagements across a broad swath of conversation mediums.

-reflect and execute strategic initiatives to flip the world on it’s head, on a daily basis

Position requirements

-Excellent organizational, interpersonal, and communication (written and verbal) skills

-Demonstrated experience in a client service related capacity

-Direct experience working with social media platforms in an Enterprise capacity

-Professional blogging or digital copywriting experience preferred

-Ability to work cross-functionally and with a wide range of employees with different skill sets

-Functional knowledge of Statistics preferred

-Experience or knowledge of automotive industry, tiers and advertising preferred

-Bachelor's degree; emphasis in Marketing, Advertising, Statistics or Business preferred

Please create a Word doc or pdf containing the answers to the below questions and attach, along with your resume to our application page:

Application questions

Please answer the following questions in 1 or 2 sentences each! Be brief!

1. Please list any social media accounts that you currently manage, or have managed in the past.

2. What is the most fascinating aspect of social media?

3. Who do you know that is doing social media really well? Really poorly?

4. The number 1 rule of social media is __________?

5. The most interesting thing to happen to social media in the past month is?

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