Search Optics^® Rolls Out New Mobile-Optimized Website Platform to Fuel Stronger Sales for Automotive Dealers Worldwide

SAN DIEGO – Oct. 14, 2014 — Search Optics®, one of the nation’s leading digital marketing solutions providers with a specialty in automotive, today announced the Blueprint Platform™ by Search Optics, a website platform designed for automotive dealerships. Featuring a truly responsive design, the Blueprint Platform fuels dealer sales and success by not only ensuring that customer websites are viewable across every device and screen size, but by also offering mobile search engine optimization and the highest levels of online lead conversion.

Now available, the Blueprint Platform adapts to evolving needs, offering ease of navigation for consumers, and built-in flexibility for dealers to streamline real-time website updates and execute quick deployments. The patent pending, cloud-based technology addresses the demands of today’s and tomorrow’s increasingly mobile consumer with a more relevant, accessible and tailored solution that transforms the vehicle buying and selling experience, according to Troy Smith, President & Founder, Search Optics.

“The Blueprint Platform was built from the ground up for the mobile Internet and to empower our dealership customers to capitalize on the digital marketing dynamics re-shaping today’s automotive landscape,” said Smith. “Automotive customers increasingly carry more devices with them on the go, making a platform with true responsive design essential and a major competitive advantage for dealers. The Blueprint Platform is designed to generate better results, increase conversion rates and lead to greater sales opportunities than traditional website platforms.”

Key features of the new Blueprint Platform include:

• Completely responsive to every screen size versus just being adaptive to each device
• Schedule content updates, create new custom pages or make live changes on the fly with quick deployment
• Multi-device support with custom designs and integrated inventory
• Fast-loading inventory system with real-time refresh
• Responsive content management system and website management backend

Backed by more than 15 years of auto industry experience, Search Optics supports more than 1,000 automotive dealers with proven, results-driven performance. The release of the Blueprint Platform marks another milestone in Search Optics’ strategy to serve OEMs and dealerships with the most advanced, easy-to-use digital marketing solutions, specifically built with a focus on return on investment (ROI). Last month, the company announced its launch of a next-generation certified, pre-owned inventory platform for Jaguar Land Rover North America with two websites that serve as centralized online sales and lead generation locations for hundreds of Jaguar and Land Rover retailers across the U.S.

About Search Optics

Search Optics is a digital marketing company that specializes in custom, integrated solutions with an emphasis on ROI. The company uses an uncommon blend of leading edge technology and human interaction to turn virtual traffic into measurable results. Search Optics, which was founded in 1998, has corporate offices in San Diego, Detroit, Toronto, Montreal and Sao Paolo, and field locations in major markets throughout the U.S. and Canada. For more information, please visit www.searchoptics.com. You can follow Search Optics on Twitter, LinkedIn, G+ and Facebook.

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