Search Optics® Reports Record Year in 2014
Fast-Growing Digital Marketing Innovator Achieves 60 Percent Year-Over-Year Revenue Growth
SAN DIEGO—Jan. 20, 2015—Search Optics®, a leading digital marketing provider with a specialty in automotive, today announced it achieved a record year in 2014 with 60 percent year-over-year revenue growth. The privately held company attributes its record growth to the successful launch of its flagship product, notable customer wins, international expansion and recent acquisitions.
“It’s been a banner year for Search Optics, and we’re looking forward to continuing our rapid expansion. Throughout, we’ll remain committed in our focus on developing and deploying effective, tailor-made digital marketing products that support our clients’ business objectives and provide a high return on investment,” said David Ponn, CEO of Search Optics.
The past year marked the launch of the Blueprint Platform™ by Search Optics, which enables companies of all sizes to quickly and easily build their online and digital presence across desktop, tablets, and mobile devices using responsive web techniques.
Responsive web design and development ensures websites are viewable across every device and screen size. This is a must-have digital strategy to reach consumers increasingly conducting research on their mobile phones.
Notably, large automotive manufacturers and dealerships are adopting the Blueprint Platform to bring their traditional in-dealer car buying experience online. For example, Jaguar and Land Rover North America used Blueprint to build its online web presence to support its certified pre-owned inventory sales across the U.S. for hundreds of dealers nationwide.
Growing the Search Optics Product Portfolio and Global Footprint
Search Optics also completed its first acquisition, purchasing DigiGo, a leading automotive website design, social media and SEO business, in August 2014. As a result of the acquisition, Search Optics grew its employee base by 15 percent and extended its leadership in the automotive dealership market.
The company also increased its global footprint. In 2014, Search Optics opened a new office in San Diego and Orange County, Calif., expanded its Detroit headquarters with new hires as well as its presence in Toronto, Montreal. In early 2015, the company grew internationally, expanding into South America with the addition of an office in São Paulo, Brazil.
In 2015, Search Optics will continue growing market share in the automotive industry and acquiring customers stateside and internationally in new verticals such as healthcare, casino gaming and hospitality.
About Search Optics
Search Optics is a digital marketing company that specializes in custom, integrated solutions with an emphasis on return on investment. The company uses an uncommon blend of leading edge technology and human interaction to turn virtual traffic into measurable results. Search Optics, which was founded in 1998, has corporate offices in San Diego, Detroit, Orange County, Calif., Toronto, Montreal and São Paulo, and field locations in major markets throughout the U.S. and Canada. For more information, please visit www.searchoptics.com. You can follow Search Optics on Twitter, LinkedIn, G+ and Facebook.