Search Optics Expands Global Presence Into Fifth Largest Automotive Market with New Office Opening in Brazil
With 15 Years of Expertise in the Digital Marketing Industry, Search Optics Taps into Brazilian Automotive Market Potential
SAN DIEGO, Calif., June 8, 2015 – Search Optics®, a leading digital marketing provider with expertise in the automotive industry, today announced the opening of a new office in Brazil as part of its ongoing international growth and expansion. Located in the city of Barueri, São Paulo, Search Optics operations in the country will be overseen by Eduardo Cortez, general manager, who is responsible for expansion in South America and will work to bring Search Optics’ unique perspective, products and services to market in the region.
With a strong global presence including offices already established throughout the United States, Australia and Canada, Search Optics is leading its category in operating in international markets—providing automotive brands and dealers a true advantage for generating leads and sales. The company is tracking considerable growth, after achieving a record 60 percent year-over-year revenue growth in 2014.
“As a global company, it’s important to sustain the upward trend that we saw last year in 2015, so we’re committed to aggressive growth domestically and abroad. Opening new offices in untapped markets such as Brazil, led by strong executives like Eduardo, lets us bring our digital marketing expertise to dealers and small business owners looking to compete and realize more profits in the digital age,” said David Ponn, CEO of Search Optics.
Search Optics provides integrated digital marketing services and technologies, including responsive web design through its unique Blueprint™ Platform, SEO/SEM and content marketing offerings, to more than 1,000 dealerships domestically and internationally. Moreover, because Search Optics technology is built from the ground up, the company is able to quickly commercialize customized digital marketing tools that matter most to dealers based on trending behaviors in the local market.
"The opportunity in Brazil is huge—it’s the fifth largest automotive market,” said Eduardo Cortez. “With 40 percent of shoppers turning to a brand’s website for information, it’s a boon for dealers to use digital marketing services such as the Blueprint Platform by Search Optics to optimize their online presence and generate tangible leads, creating real advantages in the marketplace.”
Cortez is an electronic engineer from Mackenzie University with an MBA from Getulio Vargas Foundation. He has extensive international business experience in the automotive, aviation and marine markets working on complex projects. Notably, prior to Search Optics, Cortez worked for Garmin International, where he held leadership roles and was responsible for start-up of the company in the Brazil market.
About Search Optics
Search Optics is a digital marketing company that specializes in custom, integrated solutions with an emphasis on return on investment. The company uses an uncommon blend of leading edge technology and human interaction to turn virtual traffic into measurable results. Search Optics, which was founded in 1998, has corporate offices in San Diego, Detroit, Orange County, Calif., Toronto, Montreal, Sydney, Australia and São Paulo, Brazil and field locations in major markets throughout the U.S. and Canada. For more information, please visit www.searchoptics.com. You can follow Search Optics on Twitter, LinkedIn, G+ and Facebook.
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