Search Optics Expands Operations into Ferndale, Michigan
Search Optics Inc., a leader in digital marketing solutions for the automotive industry, is expanding into the Detroit area in a move which could eventually bring more than new 300 jobs to the region, the company’s CEO and Michigan Economic Development Corporation (MEDC) officials announced.
Search Optics is a full-service interactive marketing agency that provides custom websites and online marketing services to the automotive industry. The company has 50 employees at its San Diego headquarters and plans to double that number by the end of next year with the new Ferndale office.
“This project demonstrates how companies can utilize Michigan’s highly skilled workforce and competitive business climate to reach their customers and win in today’s global market,” said MEDC President and CEO Greg Main.
The company plans to open its Ferndale operations in the 4th quarter of 2010 and will have close to 50 employees by the end of 2011, said Search Optics CEO David Ponn. Search Optics’ expansion into Detroit was driven by its rapid growth. The company has tripled in size over the last three years and is expecting to grow substantially beyond that in the next several years.
“We have the most aggressive economic diversification plan of any state in the nation to attract national and international companies to Michigan, and it’s producing results,” said Governor Jennifer M. Granholm. “We welcome Search Optics’ commitment to Michigan and look forward to continuing to partner with them as they grow and create new jobs here.”
Search Optics narrowed its choices for a new office to Detroit, Toronto and Ft. Lauderdale. What put Detroit over the top was its work force. “Detroit was selected not only for the friendly business environment and proximity to customers, but also for its strong talent pool,” said CEO David Ponn. “Many of our current employees are Michigan natives so setting up operations in Ferndale feels like coming home.”
The jobs to be filled in Ferndale include web developers and designers, operations support personnel, and high level customer service staff. Ponn said the company wants to create quality jobs in a growing industry that matches the spirit of opportunity and economic development in the area. The new Ferndale facility will have approximately 16,000 square feet of office space.
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