Search Optics Debuts Interactive Marketing Solutions At Digital Dealer

Search Optics Inc., a leader in providing fully integrated interactive marketing solutions for the automotive dealer, will showcase the latest releases of its Mobile Website and Social Media platforms at the 8th annual Digital Dealer Conference in Orlando, FL.

Digital Dealer is one of the largest Internet technology related conferences and expositions in the country that is directed towards the Automotive Industry. Last year’s conference saw 540 dealership attendees and featured over 46 exhibitors in over 60 booths spaces. This year’s event in Orlando will be no different, as there are expected to be over 60 exhibitors and 500-600 dealership attendees.

“Since 1998 Search Optics has been partnering with automotive dealerships to provide custom solutions in online digital web-marketing.” said Troy Smith, Search Optics President. “The latest releases of the Search Optics Mobile Website and Social Media and Reputation Management solutions are important tools for dealers to manage and grow their businesses online.”

The newest release of the Search Optics Mobile Website platform allows dealers to have instant connectivity with customers. Customers can utilize Mobile Websites anytime and anywhere to view inventory, research vehicles, and gain immediate access to directions, maps and hours. Search Optics mobile device recognition software provides rapid load times across over 5,000 mobile devices currently in use around the world. Search Optics provides dealers with detailed information including a breakdown of vehicles sent to phones, and monthly reporting of usage statistics.

With Search Optics new Social Media Reputation Management (SMRM) package, dealers can take advantage of popular social media platforms including Facebook, Twitter, and YouTube to fill the Search Engines with positive and relevant results for their dealership, and build an online community of loyal customers. Search Optics Social Media allows dealers to showcase specials and incentives and provide their fans and followers with up to date information. With SMRM, Search Optics can help dealers stay on top of the Internet buzz on their brand name, build loyalty, and stay connected with customers.

Visit Search Optics at Booth #910 for a chance to win a free website with mobile for one year or an Apple iPad™! To coincide with the release of the new Mobile Website platform, Search Optics will offer one lucky dealer a free Virtual Showroom along with a Mobile Website for one year. There will also be an opportunity to win a new iPad device with Wi-Fi and a 64GB flash drive. Search Optics will have the Wii™ Tennis game playing all day to represent just how much they “serve” their clients on a face to face level. Stop by the Search Optics booth to register for the Virtual Showroom and Mobile Website or the iPad giveaway, play some Wii Tennis, and learn how Search Optics can enhance your online presence.

For more information about the 8th Digital Dealer Conference please visit

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