Search Optics® Adds David Shantz to Advisory Board

Search Optics Inc., a leader in providing fully integrated digital marketing solutions specializing in the automotive industry, is pleased to announce the addition of David Shantz, CPA to the Search Optics’ Advisory Board. The Search Optics Advisory Board was established to provide the company with strategic guidance and direction as it continues its rapid expansion in the automotive digital marketing space.

Shantz, Lead Managing Director of CBIZ Tax Services for San Diego and Orange County, has over 25 years of experience specializing in corporate tax issues such as mergers, acquisitions, business combinations, and corporate tax structuring. His experience also consists of the use of Subchapter S and limited liability companies in corporate planning for succession, executive incentives, and wealth transfers.

Previously, Shantz managed a tax practice for a national accounting firm building successful R&D, SALT and wealth management practices in addition to more traditional tax services. He has worked intensively with companies within the manufacturing, distribution, software, internet, and biotech industries.

“We are thrilled to have Dave as a part of our team during this crucial growth period,” said David Ponn, Search Optics’ Chief Executive Officer. “His direction and expertise will be a tremendous asset to Search Optics.”

Dave has a Bachelor of Science degree in Business Administration with a concentration in Accounting from Indiana University. He is a member of the American Institute of Certified Public Accountants and the California Society of CPAs.

About Search Optics
Search Optics is a digital marketing company that specializes in custom, integrated solutions with an emphasis on face-to-face client interaction. The company uses an uncommon blend of progressive technology and human interaction to turn virtual traffic into measureable results. Search Optics, which was founded in 1998, has corporate offices in San Diego, Detroit and Toronto, and field locations in major markets throughout the U.S. and Canada. For more information, please visit

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