Search Optics® Acquires DigiGo; Unites Two Visionary Forces in Automotive Internet Marketing
SAN DIEGO – August 19, 2014 — Search Optics®, one of the nation’s leading digital marketing solutions providers with a specialty in automotive, today announced it has acquired KPA’s DigiGo division, formerly known as TK Carsites. The acquisition brings together two visionary forces in automotive Internet marketing and enhances Search Optics’ capabilities for delivering transformative new digital solutions and strategies to dealers, OEMs and car shoppers worldwide.
Terms of the agreement between the two privately held companies were not disclosed. DigiGo, located in Costa Mesa, Calif., offers Internet marketing and social media solutions to the automotive industry, and effective immediately, will operate as a separate business unit under the name DigiGo, a Search Optics® company.
“The Internet marketing space is evolving rapidly in the automotive sector, and the needs of global OEMs are taking center stage and must be addressed with a results-driven strategy and the most creative and advanced solutions available,” said David Ponn, CEO, Search Optics. “With our industry-leading integrated digital marketing platform, Search Optics has already emerged as a clear frontrunner. We’re aligning with industry innovators such as DigiGo and leveraging true responsive design and other next-generation technologies to further transform automotive marketing, with new offerings set to launch in the weeks and months ahead.”
According to KPA CEO Vane Clayton, the acquisition gives DigiGo the opportunity to be part of an exciting movement in the Internet marketing industry. “Search Optics is led by a team of highly regarded experts, and is backed by the industry’s strongest integrated digital marketing platform. We see a bright future ahead for our combined companies and we’re confident Search Optics is committed to driving the best results for our clients,” said Clayton.
With offices throughout the U.S. and Canada, Search Optics plans to maintain DigiGo operations in Costa Mesa as it continues to expand its global footprint. The company has embraced a culture focused on the strengths of its people and a mission to deliver not only the automotive industry’s most innovative digital marketing solutions, but also the highest levels of ROI and ongoing success to clients.
About KPA
KPA is a business services provider for more than 5,100 automotive, truck and equipment dealerships and service companies. KPA provides software and consulting services through two industry-specific product lines: HR Management and Environmental Health and Safety. KPA joined the Inc. 500/5000 list of fastest growing companies in 2012. To learn more, visit www.kpaonline.com or call 866.356.1735
About Search Optics
Search Optics is a digital marketing company that specializes in custom, integrated solutions with an emphasis on ROI-based solutions. The company uses an uncommon blend of leading edge technology and human interaction to turn virtual traffic into measurable results. Search Optics, which was founded in 1998, has corporate offices in San Diego, Detroit, Toronto, Montreal and Sao Paolo, and field locations in major markets throughout the U.S. and Canada. For more information, please visit www.searchoptics.com. You can follow Search Optics on Twitter, LinkedIn, G+ and Facebook.
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