Scion Names Search Optics a Digital Advertising Program Provider
Scion has named Search Optics, known throughout the automotive industry for class-leading marketing technology, a Digital Advertising Program provider within its dealer base nationwide, to be effective as of October 1, 2013. Search Optics is a preferred provider for the Toyota Digital Dealer Solutions Program and will bring the same class-leading marketing technology to Scion.
“We were honored and proud to be asked to work with Scion and build upon our success with the TDDS Program,” said John Stremel, Search Optics’ VP of Enterprise Solutions. “We’ve been very well received. Customization is at the cornerstone of what we do, which fits well with Scion’s philosophy. Both brands share the same values that make us successful. It makes for a great business relationship.”
Under the Digital Advertising Program, Search Optics provides the Scion dealer network with a number of digital services, including managed paid search and display advertising. All of Search Optics’ solutions are aligned with its proprietary UPTRACS® technology, which is used to optimize campaign performance and maximize conversion. In addition, these services are eligible for Co-op Reimbursement.
“The launch of the Scion Digital Advertising Program complements our TDDS relationship,” said Greg Brink, Digital Solutions Manager at Search Optics, who leads a team of specialists dedicated to Scion. “I am very excited about the partnership with over 20 dealers in the first few weeks of the program and giving them the opportunity to drive sales via our performance-based model.”
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