Ogilvy Public Relations Named Agency of Record for Search Optics®

Firm Accelerates Search Optics Plans for Continued Expansion with Deep Tech, Automotive and Digital Marketing Expertise

LOS ANGELES – January 12, 2015 – Ogilvy Public Relations (Ogilvy PR), an integrated, global communications firm, announced today that Search Optics®, a leading digital marketing provider, has selected it as its agency of record. Ogilvy will help Search Optics expand its business and growth goals by implementing strategic marketing programs that position the company as the premium provider of digital marketing solutions across industries, including automotive, fast casual dining, hospitality, healthcare, and gaming.

“Search Optics is growing quickly, and we’re ready to drive brand awareness and spotlight our successes on an international level,” said David Ponn, CEO at Search Optics. “Our growth in size, recognition in the auto industry as a premium digital marketing provider, increased number of clients, and worldwide geography in which we operate necessitate a very accomplished partner with a global reach. Ogilvy PR can insert us into the important conversations our existing customers and potential prospects are having.”

Search Optics combines an innovative web platform called Blueprint Platform™ with a people-driven approach – tapping into its founding heritage in marketing – to help companies attract, optimize and convert online and mobile leads.

Notably, the company fills a critical void for smart digital marketing solutions within the automotive category. Historically, this space has lacked the deep digital marketing expertise that Search Optics brings to the table, and both OEMs and dealers are eager for customizable technology solutions that are responsive to the online and mobile buying experiences that consumers expect.

“The buying process in many industries, from automotive to healthcare, is undergoing a transformation — with consumers often beginning their search right from their mobile phones,” said Nathan Friedman, Regional Managing Director of Ogilvy PR West. “Our expertise in technology, mobile and digital, combined with our global footprint and knowledge of these complex verticals makes us the right partner to help Search Optics define their category.”

Many global companies use Search Optics to maximize their sales funnels, including well-known automotive brands such as: General Motors, Land Rover, BMW, and Toyota, amongst many others.

Ogilvy PR West is composed of four full-service operations in Los Angeles, Sacramento, San Francisco and Denver.

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About Search Optics

Search Optics is a digital marketing company that specializes in custom, integrated solutions with an emphasis on ROI. The company uses an uncommon blend of leading edge technology and human interaction to turn virtual traffic into measurable results. Search Optics, which was founded in 1998, has corporate offices in San Diego, Detroit, Orange County, Calif., Toronto, Montreal and Sao Paolo, and field locations in major markets throughout the U.S. and Canada. For more information, please visit www.searchoptics.com. You can follow Search Optics on Twitter, LinkedIn, G+ and Facebook.

About Ogilvy Public Relations
­­­­­­­­­­­Ogilvy Public Relations (Ogilvy PR) is a global, multi-disciplinary communications leader operating in more than 85 offices across six continents. In 2012, Ogilvy was named Cannes Lions Network of the Year and Most Effective Agency Network by the Effie Global Effectiveness Index, named Public Affairs Consultancy of the Year by the Holmes Report, won Consumer Consultancy of the Year in Asia Pacific (Holmes Report), and won the WPP global, top award (WPPed Cream, Crème de la Crème) for the fifth time in six years. Ogilvy PR integrates deeply with all Ogilvy & Mather disciplines (advertising, direct marketing, activation, promotional, digital and entertainment) through the proprietary Ogilvy Fusion™ approach to delivering comprehensive, business solutions through content creation, community building, and communications with measurable results. Ogilvy PR is a unit of Ogilvy & Mather, a WPP company (NASDAQ: WPPGY), and one of the largest marketing communications companies in the world. For more information, visit our website at www.ogilvypr.com or follow us on Twitter at @ogilvypr.

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