Leverage Display and Video Advertising to Steal Market Share
MORE LIKELY TO VISIT A DEALERSHIP
YOY INCREASE IN DEALER REFERRALS
MORE LIKELY TO BUY A VEHICLE
Major Southern California dealer group comprised of sixty-eight dealerships across multiple DMAs was looking to run a ditial marketing campaign to increase awareness, drive traffic and outperform competitors.
+ Q2 2016 (April - June)
+ Grow top-of-mind brand awareness
+ Conquest the competition
+ Retarget audiences
+ Increase website visits and shopping actions
+ Reach mobile shoppers at competiting dealerships
+ Match display and video impressions to vehicle sales
A strategic programmatic media campaign consisting of display, video, retargeting and mobile ads was designed and executed across five Southern California DMAs.
+ Conquest audiences were built based on multiple factors including brand loyalty, awareness, consideration and vehicle segment preferences
+ Personalized dealer display and video impressions were delivered across all platforms
+ Retargeting campaigns re-engaged audiences already interested in the brand
+ Delivered ads to shoppers at competing dealerships using mobile GPS locations
+ Display and video impressions were directly matched to number of cars sold
The Southern California dealer group increased brand and dealership awareness. Exposed audiences were 7.1x more likely to visit a local dealership. Website traffic grew by 75% and year on year (YOY) of dealer referrals increased by 36%. Furthermore, impressions delivered were successfully matched to vehicle sales showing that in-market buyers exposed to Search Optics campaigns were 43% more likely to purchase a vehicle.
1 Place IQ PVR Study 2016: Search Optics Auto Client
2 Oracle Data Cloud BTR Study Q2 2016: Search Optics Auto Client
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To learn how display and video advertising can drive results, contact Search Optics today.
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