Good Website Trumps Good Salespeople

Now I know a lot of people will disagree with my title, but with technology becoming increasingly important in our everyday lives, we leave it to computers to handle the jobs sales people once used to do. Before you make a decision to disregard this post take a look at these statistics:

  • 80% of consumers in the new car market use the Internet in their buying process-J.D. Power & Associates.
  • Insight Express for Google states, “3 out of 4 online consumers looking for an automobile dealer use a search engine to find the dealer.”
  • 92% of all people who call your dealership have visited 3 or more automotive web sites. 1 out of 3 are looking for price….2 out of 3 are looking for a place to do business.

I am in no way downplaying the importance of a good salesperson, merely pointing out the fact that what people find or don’t find out about your dealership on the Internet plays a vital role as to whether or not they show up at your dealership for a test drive. Think about it this way, actual salespeople on the floor are only able to work with people that come into the dealership. If you have an ineffective Internet presence, then the chances are slim to none that online car shoppers will find you. Even worse, they might end up finding your competitors.

Instead, turn your website into an additional member of your sales force with a customized virtual showroom combined with our proven search engine marketing techniques. These strategies work together to make a powerful statement about your dealership, and assist you in completely dominating your market. We have a variety of programs aimed at increasing your online brand awareness, as well as no cost consultations to help you formulate a program specific to your goals and objectives.

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