Coon Rapids Chrysler Drives Sales and Increases ROI
Coon Rapids Chrysler partnered with Search Optics to improve digital marketing performance to increase the dealer’s overall return on investment (ROI) through integrated digital solutions. A digital marketing strategy was launched to run over a period of twelve months with a focus on driving traffic and quality leads. The objective was to increase new vehicle sales, while creating ad spend efficiences to improve ROI. An integrated program consisting of paid search, SEO, local search and social media solutions was developed to accomplish objectives.
The dealer experienced optimization across the board with a 4.5% growth in vehicle sales, 2.3 times more web visits, an 85% decrease in cost-per-lead and an 8% decrease in acquisition cost per vehicle sold. Read the full case study here.
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